How To Choose A Niche For A Blog? The Key To Being Profitable In Any Niche

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So you decided to become a blogger and now you are wondering how to choose a niche for a blog. You’ve landed in the right place, because that is exactly what this post is going to be about.

Choosing a niche can be an overwhelming process for many beginners. This is because the overthink. They try to come up with something that no one has thought of before. This keeps them up at night, but the truth is that choosing a blog niche is simpler than you think.

In this article I will tell you how to choose the right niche for you, without having to wrack your brain by trying to discover an untapped industry. I will show you how to choose a profitable niche that you are passionate about.

At the end I will even show you how you can make money from your niche website.

Let’s begin.

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How To Choose A Niche For A Blog – Turn Your Passion Into Cash

How To Choose A Niche For A Blog

What Is A Niche?

First of all, what is a niche? Let’s start by defining a niche:

How To Choose A Niche For A Blog - niche definition

As you can see, a niche is defined as “a specialized segment of the market for a particular kind of product or service.”

In other words, a niche is a target audience.

So if there is a product and a group of people looking for that product, then that’s a profitable niche.

It is here that most bloggers get stuck, because there is a target audience for literally any product or service!

Does that mean that any niche can bring you money? Well, technically yes, but there is one thing to keep in mind. You should…

Choose A Niche That You Have A Passion For or Genuine Interest In

Do you remember when you were in school and had to listen to one of your classmates’ monotone presentations. You probably wondered if they are as bored telling it as you are listening to it?

This is what happens when people is talk about a subject they are not really passionate about. The spark isn’t there, the listener gets bored, and the message doesn’t come through.

The truth is that in affiliate marketing, any niche can be profitable when done right. So to make things easier, pick a niche that you are genuinely interested in.

That way you can relate to your audience and it would be much easier to engage with them.

When you are writing about something that you are really passionate about, people can feel that and relate to you. And because they can relate to you, they are much more likely to buy from you.

Think about it. Would you like to buy from some random person or someone who is just like you?

Relevance Is Key

So many bloggers focus on selling, that they forget that the most important thing for driving traffic is relevance. And by the way traffic is the most important thing in any business, because without traffic there is no revenue potential.

When your audience can’t connect with you or feel like you are one of them, they will just move on to someone else.

There is no such a thing as a wrong niche. Any niche can be profitable, because there are thousands or even millions of people around the world that share the same interests.

Okay, so any niche can be profitable. But aren’t some niches very saturated? Well, yes, but there is a way to overcome that obstacle. You have to…

Be Specific With Your Niche

Some people may say that most niches are very saturated. Even though that may be true, there is still potential for you to enter those niches and be profitable. All you have to do is to niche down to a sub niche and be a little more specific.

For example don’t go into the weight loss niche. Instead go for something more targeted, such as ”how to lose belly fat” or ”how to get slimmer legs”.

This is a much smaller audience compared to the weight loss industry, but it is still big enough to bring you profit.

Let me give you another example.

If you love tennis, don’t just create a website about tennis. Instead, build your blog around tennis shoes for women, or tennis rackets for children, or tennis tactics for doubles, etc.

Laser focus in your niche will lead to much higher conversion rates.

A conversion means that your audience is actively buying instead of only reading passively. If you show your readers exactly what they are looking for at the right time in their customer purchase lifecycle, you will have much higher conversions.

Even Amazon started with something very specific. They started with books only and branched out as time went by.

By now, you are probably wondering ”Why would anybody buy from me?”

Well with affiliate marketing, they’re NOT buying from you. They’re buying from the trusted merchants they already know and love.

The image below explains exactly how it works and how you get paid:

how to choose a niche for a blog - flow chart

Here is how it works:

A customer searches for a product or a topic. They land on your website that provides solutions for their problems. In your article you link to different products that may benefit the reader.

These are affiliate link and when someone clicks on them, they are taken directly to the merchants website. If they decide to buy, you earn money.

It’s as simple as that.

How Does Affiliate Marketing Work? What are the Steps to Take After Choosing a Niche Market?

Below you can see the definition of affiliate marketing:

How To Choose A Niche For A Blog - affiliate marketing definition

I know this definition is a bit complicated to understand, so let me explain it simply.

Affiliate marketing is basically the process of promoting other people’s products and earning commissions each time someone buys. You will be connecting people online with the products and services they’re already looking for. 

But in order to promote a company’s products, you need to join their affiliate program. Don’t worry, affiliate programs are free to join.

Simply search for ”your niche + affiliate programs” and Google will show you the most relevant affiliate programs for you.

Here is an example with tennis:

How To Choose A Niche For A Blog - tennis affiliate programs

Now that you have chosen your niche and understand how affiliate marketing works, you are maybe wondering how to get started.

Luckily, there are many affiliate marketing training platforms. The one that I have found to be the best is Wealthy Affiliate. It will teach you everything from choosing a niche and building an affiliate marketing website, to creating content and making money.

The good thing with Wealthy Affiliate is that it is FREE to join. You can create your FREE account here and get access to the first 10 training lessons.

Final Thoughts

The truth is that there is no such a thing as the perfect niche. Any niche can be profitable when done right.

The real secret behind being profitable in any niche is to choose something you have genuine interest in or are passionate about.

But it is also important to be very specific with your niche. Don’t target something very broad. Instead, choose a laser focused niche. That will lead to much higher conversions.

If you want to make money from your niche website, affiliate marketing is your best option. Here are 3 reasons why:

  1. You don’t have to create or own a product
  2. You can earn money from your passion
  3. It has the potential to earn a full-time income (only if you are committed)

If that sounds appealing to you, I encourage you to take a look at Wealthy Affiliate, which is an online platform teaching affiliate marketing to complete beginners.

Wealthy Affiliate will walk you through the step-by-step process of building a successful online business around your passion. They will provide you with training, tools and all the support you need.

On top of that, Wealthy Affiliate offers one on one coaching to make sure you are on the right path.

And the best part?

It’s completely free to join. You can create your free account here and get access to the first 10 training lessons. They do not ask for your credit card, so there is nothing to lose.

That was it for this post. I hope you now understand how to choose a niche for a blog and how to make money from it. If you have any questions, leave them in the comments and I will get back to you as soon as possible 😉


P.S. You may also be interested in TOP 10 Affiliate Marketing Niches 



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18 thoughts on “How To Choose A Niche For A Blog? The Key To Being Profitable In Any Niche”

  1. I’m kind of having a hard time choosing a niche since most of the ones I know something of are saturated. I enjoyed your post very much, but before I say “thank you” I need to ask you a question…

    Question: Do you think that saturated niches are harder than the rare ones or do I just have to find the right angle to promote the offer/product?

    Thank you for creating such amazing content and keep up the good work.

    • As I said in the article, I believe that any niche can be profitable when done right. If you choose a sub niche within the biggeer saturated niche, you can have great success 😉👍

  2. Hello Ladia,

    Your post is great – it is absolutely necessary to write about topic you have passion for, without that it is really hard to be patient until first money comes and also for quality content to be regularly provided. So your information are very relevant and important for all starters.

    Thank you for your post, I am happy to come to your website and wish you all the best! Bye Renata

  3. A very good, understandable explanation. From my personal experience, I know chosing a niche is one of the most difficult (if not THE most difficult tasks for an absolute beginner), so I’m sure this post will provide some relief to them.
    Though I have already chosen my niche and am building my website, the reminder about narrowing it down is always welcome, as there is so much I want to offer to readers, that I sometimes tend to go broader than I should.
    Well done.

  4. One thing I learnt from your article was that you have to be very specific when choosing your niche. And to be honest this is something I struggled with when i got started online especially in the space of affiliate marketing. I started in the broad niche only for me to discover that the competition there was very fierce. But as time was evolving I tried to be specific and it saved me a lot of time. Thanks again for the great post.

  5. Hi Delyana,

    Thanks for a great read and it was extremely informative.

    For me, you picked the two most important aspects when it comes to choosing a niche, and that is to have a genuine interest (I love your analogy about the monotine classmate, we’ve all been there, LOL) and to keep things relevant.

    Plus, you are of course correct, traffic is the lifeblood of any online business, and without it we’re just dead in the water.

    Once again, I completely agree about there being some great sub-niches out there. In fact, it’s amazing to think just how much traffic some of the most bizarre sub-niches attract.


  6. Very nice explanation of how to go from a wide based niche and narrow it down to something that will get more traction!
    And, you are right, the blogger should be providing value to the reader and not focusing on selling. By providing value the reader will appreciate that and more readily look at other things that you have to offer, like you saying they might be interested in Top 10 Affiliate Marketing Niches as you closed the article.

  7. This is what I always struggle with. Either I go too narrow with my niche or too wide. Realizing that when I focus on what I really love to do, is a game changer for me. It is so much easier to write about. Thanks for sharing.

    • Thanks for sharing Carol. I emphasized on the importance of being specific with your niche, but as you say being too narrow can be a problem too. If you are too specific, you may start to struggle with content ideas after a while. When that happens, just try to be creative. There is no right way in the online entrepreneurship journey. You have to find what you enjoy the most and what brings most value to people.

  8. It’s so important to have an interest in what your are writing about in order to maintain consistency over time. As well, you will find that the narrower the niche the better (as long as there is a strong desire for your product or service). It’s also important to be in a niche that you can have fun with, and enjoy interacting with your prospects. Thanks for sharing your knowledge.

    • That’s right. In order to maintain consistency, you need to choose something you like. Otherwise you may publish regularly in the beginning, bu then you are most likely to give up.

      So going for your passion is always the right niche!

  9. When I first started with my blog, my niche came to me at once, but months later I got ideas for other niches I was very interested in. Is it possible to run two or three blogs at the same time, as long as you are committed to all of them and dedicate enough time to them all?
    Which are the saturated niches? Are there any examples?

    • Hi Christine! Thanks for your comment. These are very good questions.
      Many beginners try to run multiple businesses at once. But that is not a good idea. You should choose ONE thing and go deep with it. Become an expert in your niche and provide value to your readers. Don’t try to be all over the place. Concentrate on just ONE niche.

      The most popular, but also the most saturated niches are health, wealth and relationships. But as I mentioned in the article, even the most saturated niches can bring you profit if you niche down to a specific sub niche. For example:

      Health: beauty products, supplements and fitness equipment
      Wealth: business, online marketing and investing
      Relationships: dating advice, divorce and parenting

      I hope this helps you and gives you inspiration. Remember that there is no such a thing as the wrong niche. Any niche can be profitable as long as you are specific and have passion for it.


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