Link Building Strategies For New Websites

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Link building is very important for your rankings and brand awareness. Most people don’t pay attention to it and in thisย article I am going to talk about basic link building strategies for new websites.

I am going to explain what link building is and why it is important. I am also going to talk about inbound links and how you can get them even if your website is new.

If you are a beginner who have never heard of link building, this post will open your eyes. And if you already have experience as a blogger, but haven’t stated building back links yet, this article will give you the push you need to skyrocket your success.

Let’s being!

What Is Link Building & Why Is It Important?

Link Building Strategies For New Websites

Link building is the process of acquiring links from other websites. Link building is an important factor to Google. It indicates popularity.

Think of a back link as a vote. The more votes you have, the more valuable your content is and the higher Google will rank you.

Other than getting getting higher ranking on Google, link building increases brand awareness. The more sites that link back to you, the more people will know about you and the more new potential clients will you have.

What Are Inbound Links & Why Are They Important?

Inbound links are link coming from other sites to your own website. You should preferably get inbound links from authority sites, because then a part of their Page Rank gets transferred to your site. It is also important that the authority sites that link to you are in the same niche as you.

It can be hard in the beginning to get authority sites to link to you. If you are brand new, it’s most likely that established sites won’t link to you, because that may hurt their own rankings.

A good strategy to implement in the beginning is to get links from sites that are slightly more established than you. Also, don’t start building back links immediately after you create a site. Focus on producing quality content, so that other sites have something of value to link to.

It is important to get fewer back links from different sites, than many back links from one site. Also, make sure that the back links are ”Do Follow”, because otherwise Google won’t transfer any Page Rank to you.

Paid VS Organic Inbound Links

There are high Page Rank sites that offer you to add your site to them for a fee. Other high Page Rank websites offer this service for free, but the back link will exist only for a limited period of time.

Avoid these ”opportunities”. Strive to get organic back links from related sites.

The best scenario is when other sites naturally link to you, but as mentioned above this is unlikely to happen in the beginning.

Many ”experts” advice that you should not focus on link building. Although this is true, I still think that you should spend some time networking with other sites and try to get back links from them.

Of course this is easier said than done. Below I will show you a strategy that you can use to get back links from established sites.

Link Building Strategies For New Websites

Start by identifying some of your competitors. You can do that by searching for different keywords in your industry and see which sites constantly show up.ย After you have done that, there are two things you can do.

Strategy #1

The first way is what I call ”the organic way”. You will start commenting on these people’s posts, follow them on social media, share their posts, link to them, send them private messages about how much you love their work, and so on. Of course, all of that must be genuine compliments. Don’t ever say things you don’t mean, because people can feel when you are not sincere.

By doing this for a few months, these people will start noticing you and you will slowly establish a connection. They will become more likely to link to you or even share your articles with their followers.

After building a relationship with them, you will also be more confident asking them to link back to you.

Strategy #2

The second way is to directly contact the site that you want to get a back link from. As we did in strategy #1, you should identify the top sites in your industry. After that send them a message saying how much you love their work and how they give you inspiration. Send them a link to one of your articles and ask them to link back to you if they liked your work

Again, be genuine in your compliments and don’t be pushy. After all, they have no idea who you are, so don’t expect that they will naturally link back to you.

This strategy may work faster, but it also has higher probability that they won’t even answer you. If the site you are trying to get a back link from has a high authority, they are probably extremely busy and get thousands of messages per day. So what makes your stand out?

That’s why I recommend you go with strategy #1. It is slower, but it has higher chance to work and you may as well build new friendships.

Here’s another great strategy by Neil Patel:

Final Thoughts

In short, link building is very important for your rankings and brand awareness. Your primary focus should always be delivering high quality and valuable posts, but in order to reach more people you must focus on link building as well.

In this article I covered what inbound links are and why they are important. I also talk about paid vs organic back links, as well as 2 strategies for getting authority sites to link to you.

I hope you found this tutorial valuable. Let me know in the comment section what strategies you use to get back links. Also, if you haven’t created your website yet, here’s a tutorial on how to do that.

Good luck with your websites ๐Ÿ€ and know that I am always here for you ๐Ÿ™‚

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16 thoughts on “Link Building Strategies For New Websites”

  1. Thanks for the article,

    I learn something new from your article about link building, I have tried to do it but to no avail, from your article and what I have learn I will try it.


  2. Link building is so important for getting google to smile on your website but lately I have been hearing a different side of backlinking and why one ought to be careful with the amount of backlinks they are getting and that while backlinking is great there are other effective was and methods in getting google to notice your website.

    • Yes, you are right. We should be careful with the number of backlinks we get and the sources we get them from. In my opinion, SEO is the best way to get traffic to your site, but link building is worth a try. Just don’t over-do it.

  3. This was great and valuable information. I am currently building links to my site from guest posts I believe and it seems to be working. Thank you again for the great information.

  4. Thank you for this article about the two (actually 3 with that of Neil Patel) strategies that one can use to get back links from established sites.

    Strategy 1 is certainly the way to go even though it is time consuming – sort of like networking and getting a referral. It works if done well. I enjoy Neil Patel’s video and his recommendation.

    This strategy while it seems to be similar to Strategy 1 is also extremely time consuming because it requires that you write a more in-depth article on a topic already published by your competition. If they wrote 1000 words, he recommended that you write up to 5000 words. This seems like a tall order but it is do-able when one sees how he broke explained it.

    I will certainly be working to develop both strategies now that I better understand them.

  5. Hi Delyana,

    Thanks for this article, which is a light for my SEO strategy, so I will also implement it for my website. You have made the concept of link building easy to understand, and I believe everyone interested in link building definitely can get some tips. Your article did provide great value today. ๐Ÿ™‚


  6. This is a great guide, and your link building strategies are pretty much the same ones as the ones that I use.

    I’ve been working in the affiliate marketing field for quite some time now, and it’s fair to say that I have a few sets of tricks when it comes to backlinking.

    However, with that being said, I also need to be honest and say that I rarely ever use them because I’m afraid that Google may catch up to me one day and send my site back where it came from.

    When it comes to building backlinks, my advice is always to play it safe and let the backlinks to your site form naturally. Never spam people, and make sure always to provide value!

    • You are absolutely right. You should never over-do link building. If you all of a sudden get 100 backlinks, Google may punish you. Always focus on quality and never spam the people whom you want to get backlinks from.

      I suggest you focus on networking with people in your industry. The backlinks will follow. This is what I tried to explain in strategy #1 ๐Ÿ™‚

  7. Thank you for this blog post. I used to hear about link building and never knew what it meant. With your post, I am now aware.

    I will likely go with strategy one of building a relationship first. I.e. Sharing their posts, following them!


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