What Is A Good Bounce Rate For A Website?

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I bet you are here because you want to know what a good bounce rate for a website is. Whether you are here just of curiosity or you want to lower your website’s bounce rate, this article is for you.

I will talk about what a good bounce rate for a website is, some of the factors that influence your bounce rate and at the end I will even give you some awesome tips on how to reduce bounce rate.

Let’s begin!

What Is Bounce Rate?


Bounce rate is the percentage of people that leaves your website, without clicking on anything on your site. No matter how long they have been on your website, if they don’t take further action, that’s considered a bounce.

A high bounce rate is an indication that you are not doing something to keep people’s attention. It doesn’t mean that your content is bad. It simply means that you need to work more on engaging your visitors and giving them clear call to actions about what they should do next.

What Is A Good Bounce Rate For A Website?


Good Bounce Rate For A Website

 

If your bounce rate is 26%-40%, then that’s really good. 41%-55% percent is the average. 56%-70% percent is above average and anything above 70% is considered high.

Of course these are just rough numbers.

Whether your bounce rate is low or high, depends on a few different factors. Two of them are the type of traffic you are getting and the type of page that traffic lands on.

1. Type Of Content

Your homepage’s bounce rate should be pretty low, because the main goal of your homepage is to redirect the visitor to other pages on your site. A good bounce rate for a website’s homepage is 30%-40%.

Blog posts have much higher bounce rates than homepages. People may read your blog posts, but if they click away after they are done reading, then that’s considered a bounce. A normal blog post bounce rate is 70%-90%.

To lower the bounce rate on your blog posts, you need to make sure that you include the following:

  • internal links to other related blog posts
  • a clear and logical CTA at the end of your blog post
  • A lead magnet

2. Type Of Traffic

If you look at your Analytics, you will see that different sources of traffic has different bounce rates.

Normally, organic traffic has the lowest bounce rate. This is because when people find you naturally, your content is highly relevant to them and gives them exactly what they were looking for. The bounce rate for organic traffic is normally around 30%-34%

PPC traffic tends to have a higher bounce rate. That’s because when someone sees an ad, they already have multiple tabs opened that take away their attention. The bounce rate for paid traffic can range anything from 50% to 80%.

To lower the bounce rate for PPC traffic, you need to make sure that your ads are really targeted.

Social media traffic has the highest bounce rate because they have the lowest attention span. They are probably just browsing around Facebook and are not looking for anything specific. To lower social media traffic’s bounce rate, make sure that your website is mobile friendly.

What Can You Do To Reduce Bounce Rate?⚽⬇️


The first and most important thing that you can do to reduce your bounce rate is to make sure that there is a clear and logical next step on every single page of your website.

Another thing that you can do is to have an easy to navigate menu. Make sure that the most important pages on your website are easy to find with just a few clicks.

Including internal links to other relevant pieces of content can also help a lot with lowering your website’s bounce rate.

For more exclusive tips on how to get a good bounce rate for a website, check out the following article:

Final Thoughts


Reducing your website’s bounce rate can really help you boost your rankings. The longer people stay engaged on your site, the better indicator that is for Google.

I hope you now understand what a good bounce rate for a website is. Even though there is no specific answer to that question, I always try to keep mine below 40%.

For more tips on how to reduce your website’s bounce rate, check out the link that I provided in the section above.

If you have any more questions about bounce rate, feel free to ask in the comments section. I will answer it as soon as possible 😉


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16 thoughts on “What Is A Good Bounce Rate For A Website?”

  1. Bad bounce rate is a direct result of not paying enough attention to user experience. My website had a very bad bounce rate at the beginning, but it has improved quite a lot now since I’ve included fancy looking graphics and popups on it.

    Know that I entirely agree with you Delyana, the type of content is perhaps the number one reason for having a bad or good bounce rate. I always try to interact with my readers so it keeps them curious and they end up staying longer on my site and click through more links….

    Great post btw, loved it!

    Reply
    • That’s amazing Gorjan. I congratulate you on your improvements. It’s normal for beginner websites to have a high bounce rate. As you provide quality content to people, they will stay longer on your website and click through your pages😉

      Reply
  2. This is a really useful post that I will definitely use for the optimization of my website and to lower my bounce rate.

    Thanks for all this useful information and I will incorporate this into my website. 🙂

    All the best,

    Jonathan

    Reply
  3. Great article on dealing with bounce rate. I agree, if I find an article that is not relative to the topic that got me there I am gone. It’s like going into a store to buy TV and all you see around you is clothing. It don’t makes sense but a lot of sites do it in hopes that you will like their product. Thanks for the tips

    Reply
  4. I am so happy I found this information! You made this so clear for me. I did not realize the bounce rate was higher if people clicked from social media, but it makes sense, since they are already distracted … I do a lot of website promotion on my social media accounts, so that could increase the bounce rate, couldn’t it?
    How can I make my site mobile friendly, do you have any recommendations for that?
    Thanks in advance!

    Reply
    • These are some great questions. I didn’t mean that social media traffic increases your bounce rate. All I am saying is that social media traffic tends to leave your website faster than organic traffic. It is great to promote your business using social media, but don’t get scared when you see that blog posts that you promote with social media, have higher bounce rate. That’s normal.

      When it comes to making your website mobile friendly, here is a great video that can help.

      Reply
  5. This was super great. Thank you for sharing. I have recently been thinking about my bounce rate and what it actually meant. This cleared it up for me. I will work on lowering my bounce rate and keep my readers engaged and on my blog. Thank you again.

    Reply
  6. Great, easy to follow article.
    Understanding bounce rate and taking steps to improve it can have a dramatic effect on your rankings. If I could go back in time this would be one of the things I would have paid more attention to early on.
    I’ll have to read your article on BR tips as I’m always looking for more ideas and ways to improve.

    Reply
  7. Well, when I saw that the bounce rate for a post of mine was 76% I thought my bounce rate was too high! Now I read it is perfectly normal. Thank you very much for that peace of mind.
    However, you never know, so I like that I learnt something new, in case I’ll have to apply that at some point in future. I never paid enough attention to the rate shown in Analytics, obviously, as I just learnt from you which level is normal for which source.
    And, when you say you try to keep the rate under 40% do you mean generally on your website or individual posts?

    Reply

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